Started by one person with a passion for baking.
Deeply Baked began at home, not in a test kitchen — one person who kept baking cookies and cakes until family and friends started asking to buy them. What started on the kitchen worktop grew into proper batches, sourcing darker cocoa, cutting the sugar back, and letting caramel actually caramelise instead of just browning.
A few years and a few thousand boxes later, that's still the whole recipe — fewer shortcuts, more time in the oven.